星巴克联手优步在美推出咖啡外卖服务

英国《金融时报》 阿利斯泰尔•格雷 纽约 ， 安德鲁•埃奇克利夫-约翰逊 旧金山报道 ， 香农•邦德
2018.12.14 12:00
星巴克(Starbucks)将联手优步(Uber)，为其美国2000家门店提供咖啡外卖服务。在面对长期盈利增长预期不断下滑的情况下，星巴克正在美国国内市场努力寻求新的销售源。

星巴克首席执行官凯文•约翰逊(Kevin Johnson)在接受采访时表示，星巴克正在美国效仿最近与阿里巴巴(Alibaba)在中国合作推出的外卖服务。该服务推出仅3个月，现在星巴克在中国30个城市提供咖啡外卖服务。

他称：“我们学到了大量有关外卖的经验，现在我们将把这些经验应用到美国。”

进军咖啡外卖服务是星巴克最近推出的旨在重振在美业绩增长的举措之一。此前星巴克积极扩张，使其在全球范围的咖啡店接近30000家。

约翰逊强调了他与优步首席执行官达拉•霍斯劳沙希(Dara Khosrowshahi)在过去6个月建立的工作关系。

咖啡外卖服务面临的挑战包括外卖咖啡的温度要合适，尽管约翰逊称在中国外卖的咖啡“非常接近”在咖啡馆里的热度。

在优步准备于明年上市之际，它与星巴克的合作无疑是一大利好。优步将旗下的优食(Uber Eats)作为其推动业务多样化并开拓新市场和新收入源的范例——并且支撑了其上市估值，银行人士认为估值可能超过1000亿美元。

优食成立于2014年，如今已成为在中国以外最大的送餐服务。优食在36个国家的350多个城市提供送餐服务，并在今年进入了欧洲、中东、非洲和北美郊区的新市场。其企业合作伙伴包括麦当劳(McDonald’s)、Popeyes和赛百味(Subway)。

译者/马柯斯

以下为此文英文原文：Uber to start delivering Starbucks

By Alistair Gray,Andrew Edgecliffe-Johnson,Shannon Bond in New York, in San Francisco
Starbucks is teaming up with Uber to offer coffee delivery from 2,000 of its US outlets as it pushes for new sources of sales in its domestic market in the face of declining expectations for long-term earnings growth.

Kevin Johnson, chief executive, said in an interview that Starbucks was mimicking in the US the kind of delivery partnership it recently launched in China with Alibaba. In China, it offers delivery in 30 cities, having launched only three months ago.

“We’ve learned a tremendous amount about delivery and we’re now applying those learnings here in the US,” he said.

The push into coffee delivery is Starbucks’ latest initiative to reinvigorate growth in the US, following an aggressive expansion that has taken its global coffee shop count to almost 30,000.

Mr Johnson highlighted the working relationship he had established in the past six months with Dara Khosrowshahi, Uber’s chief executive. The San Francisco ride-hailing company coded software to integrate with Starbucks.

Challenges include delivering the coffee at the right temperature, although Mr Johnson said that in China it was “very close” to being as hot upon delivery as it would be in a café.

The tie-up with Starbucks is a win for Uber as the ride-hailing company prepares to launch on the stock market next year. Uber has held up its Eats division as an example of how it can diversify its business into new markets and new lines of revenue — and support a public valuation that bankers believe could exceed $100bn.

Uber Eats, launched in 2014, has become the largest food delivery service outside China. The business operates in more than 350 cities in 36 countries and has been pushing into new markets across Europe, the Middle East, Africa and suburban North America this year. Corporate partners include McDonald’s, Popeyes and Subway.